.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in venture capital yearly, have actually reared virtually $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag results from market saturation, improved governing pressures, as well as financial uncertainties.ADWEEK talked to 5 VCs that continue to acquire adtech companies, regardless of these difficulties, concerning what they are actually searching for as well as what they stay away from. Perhaps unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused modern technologies as well as industry-specific regions such as hooked up TV.